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Crafting the Perfect Press Release

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How to write product and business announcements that command attention

KAREN A. NEWMAN, GROUP PUBLISHER, [email protected]

Press releases are more than words and pictures, more than a list of stats and applications: Press releases are a company’s link to the world. They give outsiders an inside glimpse at the results of the hard work you do day in and day out. Press releases can show customers just why your product is the only solution to their problems – but to do that, they have to get noticed by editors who could publish them. And to get noticed, they have to be accurate, timely and complete, and accompanied by an attractive, high-resolution photo (not just a logo). Photonics...Read full article

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