JUSTINE MURPHY, SENIOR EDITOR, [email protected] When it comes to marketing and advertising, a challenging economy could be a great opportunity to start thinking outside the box. More creative, less expensive ideas can stretch the budget, while at the same time presenting compelling advertising and marketing messages. Get Creative! • Use digital and social media • Identify a target audience, and tailor marketing messages to their specific interests and needs. • Do more to engage customers (discount codes, special deals, etc.). • Develop educated strategies for top-notch campaigns. • Look beyond...Read full articleRelated content from Photonics MediaPhotonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsQuanta Image SensorsDemand for high sensitivity and high dynamic range motivates new approaches for image sensors. The quanta image sensor (QIS) concept involves counting individual photons on sensors made of 1...Photonics.com 1/28/2015Rapid and Effective Large-Area Raman Imaging: Raman Microscopy EvolvesThe last 25 years have seen Raman microscopy evolve from a relatively slow spectroscopic imaging technique, which could take days to image a sample, to an accepted rapid and powerful technique. It is...Photonics.com 1/21/2021Industrial Imaging and VisionAdditional Questions & Answers from the webinar are below Speakers: 3-D Vision for Industrial Robot Guidance Clay Flannigan Manager, Robotics and Automation Engineering ...Photonics.com 4/10/2013Imaging Biology at High Spatiotemporal ResolutionJoin us for a FREE webinar Wednesday, Oct. 29, 2014, 1 p.m. EST Presenter Dr. Hari Shroff will discuss efforts to develop high-resolution optical methods better suited than conventional imaging...Photonics.com 10/29/2014Photonics Dictionary Termspolarizing coatingA coating made up of particular birefringent materials having polarizing properties. It may be used, in some cases, to replace Polaroid or polarizing prisms.Photonics DictionarydichroicExhibiting the quality of dichroism.Photonics Dictionarydichroic coatingA dichroic coating, also known as a dichroic filter or dichroic mirror, is an optical coating designed to selectively transmit or reflect certain wavelengths of light while simultaneously absorbing...Photonics Dictionaryspherical microintegrated lensA tiny lens (as small as 100 µm in diameter) used to focus light on charge-coupled devices, formed by heating a photosensitive material exposed through a mask, leaving a pattern of raised...Photonics DictionaryPhotonics Buyers' Guide CategoriesOptical CoatingsOptical coatings are thin layers of materials applied to optical components, such as lenses, mirrors, filters, and prisms, to modify their reflective and transmissive properties. These coatings are...Cold MirrorsA cold mirror is a mirror whose coating serves to reflect visible radiation while transmitting the infrared.Dichroic CoatingsA dichroic coating is an optical coating designed to selectively transmit or reflect certain wavelengths of light while simultaneously absorbing or transmitting other wavelengths. Dichroic coatings...Thin-Film CoatingsCompaniesShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuidePerkins Precision Developments LLCPerkins Precision Developments (PPD) manufactures custom laser optics, precision optical assemblies, and high LDT thin film coatings for R&D, prototype, and OEM applications. PPD's optical...Photonics Buyers' GuideSpectrogon US Inc.Spectrogon manufactures and develops optical filters, thin-film coatings, and holographic diffraction gratings. The company continuously improves production techniques and craftsmanship in order to...Photonics Buyers' Guide