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Dobbs Appointed Sales Director of Carl Zeiss Sports Optics

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JENA, Germany, March 6, 2017 — Carl Zeiss SBE LLC, the sports optics division of Carl Zeiss AG, has promoted Barton Dobbs to its director of sales. Dobbs will assume a more visible and active role in the development and deployment of the sales strategy. He will report directly to Tom Andrews, the division’s vice president. “Barton has really stepped up during what was a pretty challenging 2016 season,” Andrews said. “There’s nothing he won’t take on, especially if it’s for the greater good of our dealer base and our overall brand. I really can’t say enough about...Read full article

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