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Farnell is Now Element14, at Least Across Asia

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Oct. 28, 2010 — For those unaware, Farnell has changed its name to element14. Well, at least across Asia definitely! Element14, the new global brand, was launched in the Asia-Pacific on October 25. The group’s businesses located in Australia, China, India, Malaysia, Singapore and New Zealand will be known as element14 and will offer customers and suppliers a multichannel, multicurrency, multilanguage way to source their product needs, quickly and easily. This transformation has taken place following the launch of element14 websites in across Thailand, Taiwan and Korea in August 2010. So, well,...Read full article

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    Published: October 2010
    Asia-PacificBrandingCommunicationselement14FarnellIndiaLight SourcesPradeep ChakrabortyPradeep Chakrabortys BlogPradeeps ThoughtsLEDs

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