MATTHEW BEEBE, [email protected] 1. Consistency is key Your word choice, aesthetics, and values should all be easily communicated through your different media channels. For example, make sure that the color used in your display advertisements is the same as the booth for your next trade show. If you have several company catchphrases, pick one and stick with it. The easiest way for a prospect to lose interest is to confuse them with what exactly it is that you do. A recent article written by Forbes even agrees that consistency is the key to effective branding. 2. Diversify If your financial...Read full articleRelated content from Photonics MediaArticlesPorotech to Unveil Dynamic Pixel Tuning for Micro-LEDs: Week in Brief: 05/06/22VIGO Photonics opened its first office in the U.S., in St. Petersburg, Fla. The North American headquarters is headed by Scott Riggi and will serve as the primary interface for customers in the U.S.,...Photonics.com 5/6/2022WebinarsFrom Product to Profit: The Powerful Impact of Early-stage, User-Based ResearchAdditional Q&A - Q: How can I distribute my questionnaire? If I am in the early stage of designing a specific product for India and I know my target audience... How can I reach them? Do you...Photonics.com 7/30/2014Understanding Camera ResolutionVision systems are complicated by “real-world” variables. Lighting is always different (and never perfect). The size and placement of the item being imaged vary, as does lens quality. ...Photonics.com 9/18/2018Quantum Efficiency Measurements: Fundamentals for Solar Cell Research, Part 2In today’s energy-challenged world, clean energy topics are increasingly important, particularly with solar cell designs reaching new efficiency breakthroughs. This webinar series shares the...Photonics.com 2/21/2024Increasing Efficiency in Robotics and Automation With the Latest Time-of-Flight Camera TechnologyFor applications that demand real-time object detection, such as 3D bin picking, time-of-flight (TOF) technology enhances 3D depth performance and reduces application complexity over traditional 3D...Photonics.com 7/20/2022Photonics Dictionary TermsvideographyVideography refers to the process of capturing moving images and recording them in a digital format. It involves the use of video cameras, lighting equipment, and audio recording devices to create...Photonics Dictionary