Search Menu
Photonics Media Photonics Marketplace Photonics Spectra BioPhotonics EuroPhotonics Vision Spectra Photonics Showcase Photonics ProdSpec Photonics Handbook

Four Tips to Not Screw Up Your Marketing Plan

Facebook Twitter LinkedIn Email Comments
MATTHEW BEEBE, [email protected]

1. Consistency is key Your word choice, aesthetics, and values should all be easily communicated through your different media channels. For example, make sure that the color used in your display advertisements is the same as the booth for your next trade show. If you have several company catchphrases, pick one and stick with it. The easiest way for a prospect to lose interest is to confuse them with what exactly it is that you do. A recent article written by Forbes even agrees that consistency is the key to effective branding. 2. Diversify If your financial...Read full article

Related content from Photonics Media



    back to top
    Facebook Twitter Instagram LinkedIn YouTube RSS
    ©2020 Photonics Media, 100 West St., Pittsfield, MA, 01201 USA, [email protected]

    Photonics Media, Laurin Publishing
    x We deliver – right to your inbox. Subscribe FREE to our newsletters.
    We use cookies to improve user experience and analyze our website traffic as stated in our Privacy Policy. By using this website, you agree to the use of cookies unless you have disabled them.