It’s no secret that the complexity of B2B decisions can be overwhelming. Buyers must sort through massive amounts of information and data, and a plethora of purchase options. It can be confusing. But there are things to consider while working to make the process easier and more beneficial.
First, it’s critical to understand what the B2B buyers’ needs are, according to the American Marketing Association, and also how decisions are being made based on those needs.
Determine the buyers’ level of knowledge about a product or service. Understanding what the...Read full article
Related content from Photonics Media