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Marketing Through Webinar Sponsorship

KAREN A. NEWMAN, GROUP PUBLISHER, [email protected]

All product-marketing campaigns include tactics designed to generate leads for your sales team to turn into new business. Live events such as trade shows and conferences have long been a good source of new leads, but with tight budgets and other considerations, not all your best prospects are able to attend industry events. Since the advent of Web conferencing in the late 1990s, publishers have solved that problem by bringing together the best of conference content and live event interaction without travel expense through webinars. The chances are pretty good that you receive webinar...Read full article

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