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Making Inbound Work

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RYAN F. LAURIN, [email protected]

How do you monitor a marketing investment? If anyone has the answer, I’ll gladly partner with you and whatever software algorithm you have so we can become billionaires. After all, look at the client base! All those Apple billboards you see on the highway in California — how do they know which iPhone was sold because of that billboard on the 101? Similarly, how does a company like Anheuser-Busch know if a convenience store purchase of their products is the result of a TV or radio ad? Business-to-business marketers have similar concerns. Have you ever been to an airport and...Read full article

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