Close

Search

Search Menu
Photonics Media Photonics Marketplace Photonics Spectra BioPhotonics EuroPhotonics Vision Spectra Photonics Showcase Photonics ProdSpec Photonics Handbook

Marketing What You Know

Facebook Twitter LinkedIn Email Comments

Grow your business by sharing your expertise in new ways

KAREN A. NEWMAN, GROUP PUBLISHER, [email protected]

Successful companies are filled with smart people, from R&D to marketing, engineering to customer service. The accumulated knowledge and passion for your business found in your team can be a priceless asset. Today, smart marketers are learning to put all that brilliance to work in new ways to take advantage of proven and emerging media platforms in an effort called content marketing. The Content Marketing Institute defines the white-hot term this way: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and...Read full article

Related content from Photonics Media



    ARTICLES


    PRODUCTS


    WEBINARS


    PHOTONICS DICTIONARY TERMS


    PHOTONICS BUYERS' GUIDE CATEGORIES


    COMPANIES

    back to top
    Facebook Twitter Instagram LinkedIn YouTube RSS
    ©2020 Photonics Media, 100 West St., Pittsfield, MA, 01201 USA, [email protected]

    Photonics Media, Laurin Publishing
    x We deliver – right to your inbox. Subscribe FREE to our newsletters.
    We use cookies to improve user experience and analyze our website traffic as stated in our Privacy Policy. By using this website, you agree to the use of cookies unless you have disabled them.