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Marketing What You Know

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Grow your business by sharing your expertise in new ways

KAREN A. NEWMAN, GROUP PUBLISHER, karen.newman@photonics.com

Successful companies are filled with smart people, from R&D to marketing, engineering to customer service. The accumulated knowledge and passion for your business found in your team can be a priceless asset. Today, smart marketers are learning to put all that brilliance to work in new ways to...Read full article

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