Rulers and scales and optical measuring and graphic tools are presented in a 32-page catalog by GEI International Inc. Featured are precision 7× and 10× measuring magnifiers and comparators with interchangeable glass measuring reticles for the inspection and measurement of linear dimensions as small as 0.005 in. A precision zoom measuring magnifier and comparator with adjustable magnifying powers from 8× to 16× is specified as well as a collimating magnifier available at 7× that can measure without parallax error. Reticle scales for measuring magnifiers and comparators also are itemized. Numerous charts and photographs are provided.