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Pear Joins MicroCare Marketing Team

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NEW BRITAIN, Conn., May 22, 2018 — Industrial cleaning liquid developer MicroCare Corp. has appointed Sheri Pear as the company’s first marketing communications specialist. Pear will work with manufacturing, R&D, advertising, product management, and sales executives to deploy new marketing programs for MicroCare’s growth. She joins MicroCare after holding similar posts at Cigna Insurance and Brady Corp., plus a long stint at AW Direct, a Connecticut-based distributor of towing vehicle accessories. “In today’s marketing environment, it’s all about creating relevant, compelling...Read full article

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    Published: May 2018
    BusinessMicroCareSheri PearpeopleMaterialsAmericas

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