JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.comThe internet is a seemingly infinite sea of information and entertainment … and advertising, too. Online marketing has become particularly advantageous, given the vast number of people it can reach around the world. But now, there is cause for concern. A New York Times investigation has...Read full articleRelated content from Photonics MediaARTICLESEffective Branding Takes Resolve, CreativityEstablishing a company’s identity amid a sea of others takes creativity and out-of-the-box thinking. But as competitors perform similar work and initiatives, how does a company set itself apart... January 0001 IssueB2B vs. B2C Marketing: Where Does Social Media Fit?Business to business (B2B) and business to consumer (B2C) companies are relying more and more on social media to meet marketing goals. With more than two billion people active on social media... January 0001 IssueFind Marketing Power, Value with LinkedInSocial media is a principal communications tool, connecting billions of people worldwide across various platforms. To remain powerful, effective, and beneficial within such a large assembly, social... January 0001 Issue‘Dark Marketing’ Poses Opportunity, Incites ConcernIt’s easy to stick to traditional outlets and advertising campaigns that for years have produced effective results. The business of marketing and advertising is changing to include new routes... January 0001 IssueWEBINARSIndustrial Imaging and VisionAdditional Questions & Answers from the webinar are below Speakers: 3-D Vision for Industrial Robot Guidance Clay Flannigan Manager, Robotics and Automation Engineering ...Photonics.com 4/10/2013Quanta Image SensorsDemand for high sensitivity and high dynamic range motivates new approaches for image sensors. The quanta image sensor (QIS) concept involves counting individual photons on sensors made of 1...Photonics.com 1/28/2015
