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Protect Your Ads, Protect Your Brand

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JUSTINE MURPHY, SENIOR EDITOR, [email protected]

The internet is a seemingly infinite sea of information and entertainment … and advertising, too. Online marketing has become particularly advantageous, given the vast number of people it can reach around the world. But now, there is cause for concern. A New York Times investigation has prompted many big name companies and organizations to boycott advertising with Google-owned assets, as numerous ads have been placed alongside terrorist-related videos and other offensive materials. Advertiser control over ad tracking and placement is now at center stage — Google...Read full article

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