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We know that you are looking to maximize the return on your marketing investment. It’s no secret that every marketing initiative consumes countless hours of research, preparation and execution. Choosing the wrong marketing mix not only negates your investment with your publication of choice, but also wastes dollars that could be better spent on the correct marketing path.
We’re all too well aware of this situation, and we know that the seemingly endless marketing options out there can be daunting. Because planning can be so complex, I recommend without reservation that you...Read full article
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Published: September 2014