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ROI: Three Big Letters

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RYAN F. LAURIN, [email protected]

ROI: three big letters that dictate the budgets of marketing departments across the globe. If only I had a dollar for every time that beautiful acronym came up when discussing marketing plans. Did a teenager click your link because you used the “laser” AdWord and they were looking for details on Han Solo’s blaster? Did someone visit your company online because they searched the term “optics” when searching for a new pair of reading glasses? How do you account for those site visits in your Excel spreadsheets? We know ROI is important to our clients. In...Read full article

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