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Sales and Marketing — Two Sides of the Same Coin.

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“Advertising is the principle of mass production applied to selling” – John T. Dorrance

Matthew Beebe, [email protected]

If you had an unlimited advertising budget, what would you say in your advertising campaign? It would probably sound something like your company’s best sales pitch. The entire purpose of an advertising campaign is to increase sales, so why not think of your advertising campaign as your best salesperson? All of your best talking points should be included so that your ad will generate interest. On the flip side, your sales pitch should reflect your marketing in its simplicity and brevity. You wouldn’t fill your advertisement with something like your company history, so why...Read full article

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