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Sharing Valuable Information Never Goes Out of Style

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All the recent talk about content marketing is shining a new light on a perennial favorite.

The white paper can be a powerful tool to educate component and equipment users and to provide them with information they can’t find elsewhere. Because companies are experts in their particular branch of technology, the papers become a valuable resource. The most common reasons to write a white paper are to: Explain the benefits and operation of a product in the context of its market or technology. Review the overall technology. Outline a specific aspect of a technology. Discuss techniques for using a product or technology. Report authoritatively on a topic. Describe problems...Read full article

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