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The Biggest Marketing Mistake a Company Can Make

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Avoid this pitfall at all costs

In times of economic downturn, budget cuts and cost-saving measures can be crucial to future success. As a way to do this, companies often tend to reduce staff and scale back production. And many will view marketing and advertising budgets and efforts as superfluous. But they’ve got it all wrong. “The big mistake many companies make is to slash their marketing budgets when times get tough. It’s a foolish move and a bad decision,” said Gordon Beattie, chairman of Beattie Communications. “If sales are tumbling, a business requires more visibility, not...Read full article

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