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The Media Kit – A Valuable Planning Tool

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KAREN A. NEWMAN, GROUP PUBLISHER, [email protected]

A publisher’s media kit should – in just a few pages – give you a good idea of the company, its resources and its ability to help you meet your marketing goals. It is a publisher’s catalog of products and services, much like your own catalog or sales brochure. When you understand what you will find inside a media kit, you will see how it can be a valuable tool as you plan your marketing program for the coming year. The Photonics Media 2014 Media Planner includes content provided by business-to-business publishers everywhere: title, editorial calendar, audience...Read full article

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