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The Power of Two

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JUSTINE MURPHY, SENIOR EDITOR, [email protected]


Wrigley’s Doublemint gum print ads were first introduced in the early 20th century, introducing its now-famed Doublemint Twins campaign. Television commercials for the product began airing in the 1950s, and are considered by many in the marketing world to be among the most successful advertising campaigns in the U.S. Featuring various sets of twins, the ads’ exuberance has helped demonstrate the potential of two, setting an example for powerhouse campaigns that combine offline (such as television and print) and digital initiatives. Research by Infosys, a consulting firm that...Read full article

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