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The Power of Two

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JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.com


Wrigley’s Doublemint gum print ads were first introduced in the early 20th century, introducing its now-famed Doublemint Twins campaign. Television commercials for the product began airing in the 1950s, and are considered by many in the marketing world to be among the most successful...Read full article

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