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The Ultimate Long-Term Growth

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RYAN F. LAURIN, [email protected]


The ultimate long-term growth sacrifice — to meet short-term business needs — is to reduce your marketing investment in times of decreased revenue, in order to boost your bottom line. The logic of decreasing your exposure in the times when you need it most causes a vicious cycle that cannot be easily overcome once the initial steps are taken. I’m a fan of analogies and always take the opportunity to draw one out when given the chance, so here it is: How to End a Baseball Franchise How to End a Photonics Business So, how do you keep your...Read full article

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