RYAN F. LAURIN, [email protected] The ultimate long-term growth sacrifice — to meet short-term business needs — is to reduce your marketing investment in times of decreased revenue, in order to boost your bottom line. The logic of decreasing your exposure in the times when you need it most causes a vicious cycle that cannot be easily overcome once the initial steps are taken. I’m a fan of analogies and always take the opportunity to draw one out when given the chance, so here it is: How to End a Baseball Franchise How to End a Photonics Business So, how do you keep your...Read full articleRelated content from Photonics MediaArticlesPorotech to Unveil Dynamic Pixel Tuning for Micro-LEDs: Week in Brief: 05/06/22VIGO Photonics opened its first office in the U.S., in St. Petersburg, Fla. The North American headquarters is headed by Scott Riggi and will serve as the primary interface for customers in the U.S.,...Photonics.com 5/6/2022Photonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsLaser Light Sources for Automotive and Specialty Lighting ApplicationsA new generation of visible laser light sources is being developed to enable advanced optical control through the use of miniature optics and reflectors, high-efficiency fiber optic transport, and...Photonics.com 9/25/2018Shrinking Pixels and Growing Sensors: Two Approaches for Increasing ResolutionThe drive for continuous innovation in machine vision results in a constantly increasing demand for higher resolution. Sensor manufacturers can take two main approaches to meeting this demand: They...Photonics.com 7/21/2021Understanding Camera ResolutionVision systems are complicated by “real-world” variables. Lighting is always different (and never perfect). The size and placement of the item being imaged vary, as does lens quality. ...Photonics.com 9/18/2018Affordable, Low-Profile Solutions for Gas SensingBrian Sanders and Alfred Mottola of VIGO Photonics share the latest advancements in infrared (IR) detectors for the gas sensing market. These detectors are able to be deployed in small form factor...Photonics.com 9/8/2022Photonics Dictionary TermscentroidPhotonics Dictionaryimage centroidOften referred to as the geometric center of a given image or image plane, the centroid of an image is a fixed point located at the intersection of all of the hyperplanes of symmetry within that...Photonics DictionarymicroficheA small card (10 x 15 cm) that has been treated with a photographic emulsion to record and store the microimages of documents and graphic information projected on it by a microfilm camera. A...Photonics Dictionaryelectric dichroism spectroscopyThe use of a krypton laser system for the measurement of small molecules aligned by an electric field, by analyzing the absorption of linearly polarized light.Photonics DictionaryPhotonics Buyers' Guide CategoriesMicrofilm LensesOptical CoatingsOptical coatings are thin layers of materials applied to optical components, such as lenses, mirrors, filters, and prisms, to modify their reflective and transmissive properties. These coatings are...Elliptical, Parabolic and Dichroic Coated Beam ReflectorsVisible CoatingsCompaniesShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuidePerkins Precision Developments LLCPerkins Precision Developments (PPD) manufactures custom laser optics, precision optical assemblies, and high LDT thin film coatings for R&D, prototype, and OEM applications. PPD's optical...Photonics Buyers' GuideSpectrogon US Inc.Spectrogon manufactures and develops optical filters, thin-film coatings, and holographic diffraction gratings. The company continuously improves production techniques and craftsmanship in order to...Photonics Buyers' Guide