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There’s a Battle Outside, and it’s Ragin’

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Versus online campaigns, traditional print advertising remains a top contender

JUSTINE MURPHY, SENIOR EDITOR, [email protected]

The times, they are a’changin’, in the world of advertising. But this is nothing new, is it? Over the past decade, the Internet has spawned a whole new cache of advertising options. Online opportunities have not replaced the traditional ones, however, as print advertising remains a beneficial choice. A 2012 report by Forbes magazine contends that print remains a powerful component for any advertising campaign; even though this report is 4 years old, experts still believe this to be true, and it is expected to continue despite the growth of online advertising and marketing....Read full article

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