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Video is hot!

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What’s in it for you?

KAREN A. NEWMAN, GROUP PUBLISHER, [email protected]

The Internet video phenomenon is only about 20 years old, but as many as 100 million Americans are watching videos online every day, according to a widely reported survey from 2012. More and more, brand marketers are among those adding to the broad mix of available on-line videos, building business-to-business online participation by developing engaging, informative content and posting it on their companies’ own web-sites, on YouTube, and on the websites of industry and B2B publishers. Online videos are being incorporated into the mix to help accomplish a broad range of...Read full article

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