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Widening Your Marketing Campaign View

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RYAN F. LAURIN, [email protected]


“I only read Twitter. That’s how I get my information. Websites? Nope. Magazines? Don’t even. Facebook? Never. Therefore I should only advertise using Twitter because no one else even uses those other things.” This is an extreme example. But in an industry with truly stellar minds driving technical advancements to propel the human race forward, we (Photonics Media) often hear similar things. Sometimes we get, “I read your magazine, but I don’t use your website, thus I’ve come to the conclusion that I will only advertise with your magazine to...Read full article

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