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With a Little Help, Anyone Can be a Thought Leader

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RYAN F. LAURIN, [email protected]

According to Bruce Rogers, Chief Insight Officer at Forbes, “Content Marketing can be defined as the creation and distribution of meaningful insights, perspectives and best practices that are valuable to a specific audience. The aim is to retain existing clients including doing more business with them and to attract new high-quality clients.” This should be music to the ears of any business development or marketing manager. It’s also probably why LinkedIn has seen an increase of 168% since 2013 in profiles containing the keyword “content marketing,”...Read full article

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