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Your Company Is More Than a Listing

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Yes, the landscape has changed, but buyers still appreciate industry directories, and successful publishers produce them in formats buyers demand, with options designed for smart marketers.

It should come as no surprise that not a month after the first commercial telephone exchange was up and running in New Haven, Conn., in early 1878, the first telephone directory was issued in the same town. It listed 50 businesses and individuals on a single sheet of cardboard. Today, the need for a business to be found by its customers and prospects hasn’t changed one bit. While B2B buyers have an unprecedented number of ways by which to find your company and learn about its products and services, one old-school method still proves to be effective. Directory listings and...Read full article

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