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You’ve Been Planning For Months Now

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RYAN F. LAURIN, [email protected]

February is fast approaching and you’re still scrambling to make sure all of your “i”s are dotted, your “t”s are crossed, and that you have all the ingredients for your famous buffalo chicken dip. It’s almost time for the Super Bowl, one of the biggest sporting events — and marketing bonanzas — of the year in America. Some 114 million people watched the game in 2015; advertising rang up high numbers, as well, with some companies spending as much as $4 million for just 30 seconds of air time. This amounts to paying about 35 cents to show...Read full article

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    Published: January 2016
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