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Smart Eye Acquires Affectiva

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Eye-tracking technology company Smart Eye and emotion-monitoring software company Affectiva entered an agreement in which Smart Eye will acquire Affectiva for $73.5 million. The acquisition strengthens Smart Eye’s position in the automotive interior sensing market, as well as the media analytics and human factors research markets.

The deal is expected to close before the end of June 2021.

Born out of the MIT Media Lab, Affectiva has been a pioneer in the field of “Emotion AI,” which uses computer vision and audio-processing software to understand human emotional states by tracking and interpreting facial and vocal expressions. Applied to the automotive sector, the technology is known as “interior sensing,” which uses machine learning and computer vision to gain a deep, human-centric understanding of what is happening in a vehicle.

Affectiva reported revenue of $5 million for the year ending on March 31, 2021.

As well as strengthening Smart Eye’s position in the automotive sector, Affectiva brings significant revenues and profits from its media analytics business; the software is used by 70% of the world’s largest advertisers to monitor a consumer’s emotional reactions to brand content and experiences, the companies said in press releases. The technology also complements Smart Eye’s existing eye-tracking proficiencies, which will boost the effectiveness of the software’s applications to both the automotive and media analytics markets, the companies said.

Affectiva’s Boston office grants SmartEye greater access to the U.S. East Coast’s technology ecosystems, and its Cairo office provides access to a skilled local workforce. Smart Eye is headquartered in Gothenburg, Sweden, with offices in Detroit, Tokyo, and China, and a planned facility in Germany.


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Published: May 2021
Glossary
artificial intelligence
The ability of a machine to perform certain complex functions normally associated with human intelligence, such as judgment, pattern recognition, understanding, learning, planning, and problem solving.
machine vision
Machine vision, also known as computer vision or computer sight, refers to the technology that enables machines, typically computers, to interpret and understand visual information from the world, much like the human visual system. It involves the development and application of algorithms and systems that allow machines to acquire, process, analyze, and make decisions based on visual data. Key aspects of machine vision include: Image acquisition: Machine vision systems use various...
computer vision
Computer vision enables computers to interpret and make decisions based on visual data, such as images and videos. It involves the development of algorithms, techniques, and systems that enable machines to gain an understanding of the visual world, similar to how humans perceive and interpret visual information. Key aspects and tasks within computer vision include: Image recognition: Identifying and categorizing objects, scenes, or patterns within images. This involves training algorithms...
Businessartificial intelligenceeye-trackingeye-tracking systemeye-tracking technologyEmotion AIemotionemotional stateemotion monitoringmachine visioncomputer visionSoftwareSmart EyeAffectivaMIT Media Labdriver monitoringinterior sensingacquisitionacquisitionsmergermergers & acquisitions

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