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Southern Photonics Rebrands as Coherent Solutions
Mar 2013
AUCKLAND, New Zealand, March 11, 2013 — Photonics equipment manufacturer Southern Photonics has changed its name to Coherent Solutions, effective March 11.

The change was prompted by the company’s evolution over the past two years, focusing its product portfolio on coherent solutions for the photonics test and measurement instrumentation market. As did Southern Photonics, Coherent Solutions will produce specialized photonic instrumentation products extending beyond the optical communications sector into other applications that require the generation, characterization and analysis of optical signals and pulses.

Coherent Solutions will not only provide OEM solutions, but also will develop and sell products under its own brand, enabling it to assess market developments and conduct field trials before releasing products globally.

“The name change does not alter anything and will be business as normal, as we continue to grow our own brand product portfolio as well as develop relationships with global leaders in the photonics instrumentation market to provide them with OEM solutions,” said Dr. Andy Stevens, previously Southern Photonics’ chief operations officer and now Coherent Solutions’ CEO.

The company will be moving into a larger facility during the second quarter of this year to accommodate its growth and expansion.

The new brand will be seen for the first time at OFC/NFOEC 2013 in Anaheim, Calif.

For more information, visit:

Andy StevensAsia-PacificBusinessCaliforniaCoherent SolutionsCommunicationscompany rebrandingIndustry EventsNew ZealandOEM supplierOFC NFOEC 2013OFC/NFOEC 2013opticsphotonics instrumentationSouthern PhotonicsTest & Measurement

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