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Three Reasons Why Sponsoring a Webinar Is Good for Business

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Minimal Effort for Maximum Results


As a marketer, you’re looking for good ways to get great leads, and webinars bring together some of the most qualified attendees around. A sponsored webinar is a great way to gather leads, promote your brand, and easily establish yourself as a resource.

1. Lead Generation

You will receive the full contact information for everyone who registers. Webinar registrations are recognized as one of the top tools for lead generation, lead nurturing, and customer retention. Also, sponsoring a webinar is an easy way to target new buyers and increase brand visibility so that new relationships can be formed.

2. Thought Leadership

Your company name will be associated with new and exciting ideas in your field. The hosting companies line up well-informed speakers on compelling and relevant research topics, generating an interested audience. Some companies also allow sponsors to use custom polling and surveys during and after the webinar to learn the attendees’ important buying needs and interests, keeping your company in the attendees’ minds long after the webinar has ended.

3. Minimal Resources Required

Webinars allow you to target content at niche audiences without taking big risks, says Karen Gwynne, former director of sponsorship with the American Marketing Association (AMA). Most companies will do the bulk of the work, including lining up top researchers and experts in their field as presenters; handle the promotion and registration; manage all the technical aspects of webinar delivery; and send the attendee contact information to you.

According to Barney Brown of WorkCast, research has shown that the volume of webinars increased by over 50 percent in 2015 and continues to grow, so those involved in B2B media should take care that their webinar promotion stands out and engages potential registrants in order to generate new leads and increase brand promotion.

WebinarsThought LeadershipInbound MarketingDigital AdvertisingLead GenerationContent Marketing

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