Close

Search

Search Menu
Photonics Media Photonics Buyers' Guide Photonics EDU Photonics Spectra BioPhotonics EuroPhotonics Industrial Photonics Photonics Showcase Photonics ProdSpec Photonics Handbook
More News
share
Email Facebook Twitter Google+ LinkedIn Comments

Your Company Is More Than a Listing

Yes, the landscape has changed, but buyers still appreciate industry directories, and successful publishers produce them in formats buyers demand, with options designed for smart marketers.

business listing

It should come as no surprise that not a month after the first commercial telephone exchange was up and running in New Haven, Conn., in early 1878, the first telephone directory was issued in the same town. It listed 50 businesses and individuals on a single sheet of cardboard.

Today, the need for a business to be found by its customers and prospects hasn’t changed one bit. While B2B buyers have an unprecedented number of ways by which to find your company and learn about its products and services, one old-school method still proves to be effective.

Directory listings and advertising may have found a second home on the internet, but an industry’s first home often is a directory, published by someone in the community who sees a need to gather relevant suppliers into an easy-to-use reference volume — a buyers’ guide.

Gathered together in that way, the suppliers give shape to the growing industry and become part of a trusted resource. Advertisers in those directories similarly become trusted vendors. A recent survey reported that around 20 percent growth was recorded for businesses that maintained directories, and around 35 percent of people purchased a new item after seeing its ad in the directory. Directories increase visibility for businesses and help create more engagement with their buyers.

Today, publishers who want your business — who have the same interest in the success of the industry — are deploying the latest technologies on your behalf, to help you get your products and services in front of buyers. Ads in industry directories are highly targeted and distributed to people who self-identify as buyers of products like yours.

What’s more, listings are much more than name, address, and a list of products and services. GCP Design & Marketing writes, “When you put your business in a directory, you aren’t simply providing your address and phone number anymore, you are increasing your overall visibility and letting people instantly engage with your business as well.”

So, take advantage of all the modern marketing tools available to build your visibility in print and online, starting from a well-planned program in a respected industry buyers’ guide.


Photonics Buyers' GuideOutbound MarketingInbound MarketingPrint AdvertisingDigital AdvertisingBrandingProduct Advertising

Comments
Terms & Conditions Privacy Policy About Us Contact Us
back to top
Facebook Twitter Instagram LinkedIn YouTube RSS
©2018 Photonics Media, 100 West St., Pittsfield, MA, 01201 USA, info@photonics.com

Photonics Media, Laurin Publishing
x We deliver – right to your inbox. Subscribe FREE to our newsletters.
We use cookies to improve user experience and analyze our website traffic as stated in our Privacy Policy. By using this website, you agree to the use of cookies unless you have disabled them.