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Join us for a FREE Webinar: "From Product to Profit: The Powerful Impact of Early-stage, User-based Research" (7/21/2014)

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Photonics Media presents a Free Webinar!
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FREE WEBINAR
From Product to Profit: The Powerful Impact of Early-stage, User-based Research
Join us for a Webinar on Wednesday, July 30, 2014
Early-stage, user-based research can impact business development, RD&E and rapid market penetration, and this webinar will tell you how. The presentation will include:
  1. Two magic numbers that can determine if your product will be profitable;
  2. Early-stage, user-based market research: the how, when, why, and where;
  3. Impact on business development, product profitability, and speed to market;
  4. Case Studies
    1. How a study on the back of a bingo card led to a five-fold increase in sales
    2. How two questions moved a product from the back burner into a sales leader
    3. The answer was “No,” but it saved the client $500,000
Presenter Barbara Foster just celebrated her 30th anniversary in this field. Between her work within industry leaders such as Zeiss, Cambridge/Reichert-Jung (now part of Leica) and Sarastro, and over 20 years in consulting, she has constructed strategy for and/or launched more than 100 products and seven companies. In addition to her business and product development experience, she is a master microscopist, with specialties in interferometry, microspectrophotometry, polarized light and fluorescence. She is a consulting editor to American Laboratory and frequent contributor to other key publications including BioPhotonics, R&D and Microscopy Today.

Foster runs the consulting firm The Microscopy & Imaging Place Inc., which specializes in early-stage, user-based market studies, as well as product and company launches. While their focus is on microscopy and spectroscopy, the expansion of imaging has taken them into far-flung fields ranging from microarrays and biotech to semiconductors and photonics.

MARK YOUR CALENDAR
Date: Wednesday, July 30, 2014
Time: 12:00 p.m. EDT - 1 p.m. EDT


Space is limited. Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/552555798

After registering you will receive a confirmation email containing information about joining the Webinar.



SYSTEM REQUIREMENTS
PC-based attendees
Required: Windows® 8, 7, Vista, XP or 2003 Server

Mac®-based attendees
Required: Mac OS® X 10.6 or newer

Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet




Visit Photonics Media to watch past webinars on demand to learn more about the latest developments in lasers, imaging, optics, biophotonics, machine vision, spectroscopy, microscopy, photovoltaics and more.

https://photonics.com/Webinars.aspx

Register Now!


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