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Design Lab Ad Development Brief
Design Lab
* Advertiser:
Ad concept (if any):
Target customer:

Single most important message to be taken from this advertisement:
Any particular tone for the piece? (General overview, product specific, etc.):
Any key words to describe the tone of the ad?
Desired action: What does the advertiser want the customer to think, feel, and/or do after seeing the piece?

Images and logos: Hi-res (300 dpi) preferred; 72 dpi images must be at least 8" x 8" so reduction will increase dpi. Please include all images at onset of ad design.
Combined size of files being uploaded cannot exceed 20MB. If larger, contact us for ftp information.
  1. Combined files must be smaller than 20MB
  2. 300 dpi preferred
  3. File format must be EPS, TIF, JPG, or PNG
* Company Logo
Image #1
Image #2
Image #3

Please include any corporate identity guidelines your company may have for your logo and/or images.

* Text: Please provide all text at the onset of ad design, including taglines, slogans, or mottos.

Please list up to five ads or websites that appeal to you:

Who should our editors contact if we have questions?
* Your name:
* Your e-mail:
* Your phone:


Comments/additional instructions:


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