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Anritsu Focuses on Local Business

Photonics Spectra
Dec 1997
Anritsu Corp. announced a globalization strategy that stresses its new motto: "A global company with a local face." The worldwide manufacturer of communications, industrial automation, and test and measurement products is linking its operations, technologies, products and services throughout its locations in 54 countries.
In North America, the company consolidated its Wiltron, Anritsu Wiltron and Anritsu America operations to form Anritsu Co., with separate divisions for R&D, manufacturing and sales. The regional headquarters in Morgan Hill, Calif., and Richardson, Texas, will serve customers in the US, Canada and Mexico. The company will be known as Anritsu Ltd. in Europe and is establishing additional regional offices in China, Taiwan, Korea, India and other Asian countries.

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