The European Machine Vision Association (EMVA) and the Automated Imaging Association (AIA), North America’s machine vision trade group, have agreed to cooperate on market research by providing data-compatible quarterly reports. Both market report formats will consist of a two-page report detailing revenue by product category, growth history and growth expectation. The report perspective will be of a market report as opposed to an industry report. AIA and EMVA said the deal is intended to bring “significant additional value” to each association’s members, better track global market developments and inform members about the machine vision industry. “I am very happy that the market data research of both large international associations is now aligned so that both data sets can be compared and joined — for the first time ever,” said EMVA board member Gabriele Jansen. Under the agreement, companies providing data to the European report will also receive the quarterly North American data, even if they did not contribute to the US report, and vice versa. Also, both associations might distribute the annual combined tracking report to their respective members, so members of both groups receive market research on North America and Europe. EMVA will also continue to research Europe region by region and provide specific country reports to the EMVA members, the organization said. For more information, visit: www.emva.org or www.visiononline.org