February is fast approaching and you’re still scrambling to make sure all of your “i”s are dotted, your “t”s are crossed, and that you have all the ingredients for your famous buffalo chicken dip. It’s almost time for the Super Bowl, one of the biggest sporting events — and marketing bonanzas — of the year in America. Some 114 million people watched the game in 2015; advertising rang up high numbers, as well, with some companies spending as much as $4 million for just 30 seconds of air time. This amounts to paying about 35 cents to show each viewer that 30-second commercial. And while millions of people see that ad, it is gone in 30 seconds. Switch gears to print publications such as Photonics Media’s Photonics Spectra magazine. It delivers your message in a hefty, hold-it-in-your-hands-and-keep-it-forever, tangible format. And it’s a whole lot more cost effective, too. Looking at our Multimedia Planner, you will find a 1/6 page ad listed at $2,520 to reach the magazine’s 95,000 subscribers (the largest readership in the industry). Companies advertising in Photonics Spectra are spending around 27 cents to show each viewer their ad. Another strength of our print advertising options: The Photonics Spectra readership is audited in detail by the BPA; you won’t get a similar COMPLETE breakout of viewers with any other media. Let the information in this newsletter illustrate some of the other benefits of print advertising, as well as its long-reaching, long-lasting impact