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CASTECH INC - New Building the Bridge of Light

Marketers Look Into Consumers' Eyes

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TOKYO, Sept. 3 -- A Japanese company is honing consumer psychology to an even more precise science with technology that records how someone's eyes move when they view a Web site, product package, TV commercial or print media. The Japan Consumer Marketing Research Institute (JCMR), which provides marketing services based on lifestyle research, announced this week it will launch its JCMR Eye-Tracking Solution service for evaluating company marketing effectiveness through the use of eye-tracking technology. The company said it hopes to acqiure 30 customers in its first fiscal year. The JCMR...Read full article

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