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Hamamatsu Corp. - Earth Innovations LB 2/24

Displays That Look Back

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Nancy D. Lamontagne, Managing Editor

Digital signage is nothing new. Whether in New York City’s Times Square or along the highway, digital signs enable more than one advertisement to appear in a given location, and the quick changes of the display often catch the attention of passersby. Some digital displays now are capturing not only a viewer’s attention but also data about that viewer. One company making this possible is a start-up, Quividi of Paris, whose software works with traditional – and inexpensive – webcams to record information about the person viewing an advertisement. The software uses real-time image processing...Read full article

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    Published: October 2008
    Consumerdigital signageFeaturesreal-time image processing algorithmsSensors & Detectorswebcams

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