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Guaranteeing Food-Packaging Appeal

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Dr. Christine Connolly Contributing Editor

What you see on a package of potato chips or cookies may not be what you find inside. One of the biggest problems with today’s high-speed presses used in food-package printing involves inspection of print color. Food manufacturers’ brand colors make the product quickly recognizable, so color accuracy is critical. Equally important, food pictured on the packaging should appear appetizing, a perception easily upset by subtle color changes. One traditionally measures color with colorimeters, densitometers and spectrophotometers that must be brought into contact with the surface...Read full article

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    Published: October 2002
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