Camera manufacturer IDS Imaging Development Systems has announced a successful first half in 2010. Sales in the period ending in August were up by 60 percent year-on-year and the sales target for this year will be reached ahead of schedule in September. Additionally, the company reported a very positive outlook for the coming months regarding anticipated orders and delivery capabilities. “So far, 2008 had been our best year on record in terms of sales, but we expect to significantly exceed that figure this year,” said Torsten Wiesinger, director of marketing and sales. “Our sales target is 45,000 cameras – which is considerably more than we sold in the previous two years combined.” The company has also announced that it is focused on international growth. “By opening a representative office in Asia and expanding our subsidiary in the United States, we aim to significantly increase our market share in these important regions,” Wiesinger said. Even the current shortage in the market for electronic components is no worry for IDS, because it procured sufficient quantities of critical components despite the downward sales trend in 2008. As a result, the company is in a good position to reliably deliver all ordered cameras to its customers, according to Wiesinger. As the company's sales have grown, so has its team. More than ten new employees were hired since the start of the year, putting the growth of employees on par with the growth in sales. IDS currently employs more than 80 people at its three locations in Germany, the US and Japan. For more information, visit: www.ids-imaging.de