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Smaller Ad Networks Offer Big Outcomes

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RYAN F. LAURIN, [email protected]

Some big companies and organizations are boycotting YouTube and other Google-owned assets because ads have been featured alongside terrorism-related videos, as well as hate speech and other offensive materials. It’s been in the news nonstop recently, and since we’re publishers, we can’t help but get involved and discuss the topic with our clients. The B2C marketing communities have a big problem on their hands now when it comes to advertising with YouTube and other major web channels. With increasing ad revenue and strategies devoted to Google AdWords and YouTube,...Read full article

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