JUSTINE MURPHY, SENIOR EDITOR, [email protected] While everyone is good at something, no one person is an expert in everything. A house needs a new roof, for example. Sure, the homeowner could save on labor costs by attempting the work alone, but a lack of experience suggests the likelihood for additional repair costs in the future. In the long run, it is more cost-effective to trust an expert with the job. The same can be said for marketing initiatives. “What we find, in many cases, are companies that try to cut corners by dumping more than one duty onto one person,” said Mandy McEwen, founder of Mod Girl Marketing....Read full articleRelated content from Photonics MediaPhotonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsPhotonic Crystal Fibers: Three Decades of Novel ScienceSince they first appeared in the 1990s, photonic crystal fibers (PCFs), thin strands of glass with an intricate array of hollow channels running along their length, have ushered in a new era of...Photonics.com 6/1/2023QCL Dual-Comb Spectroscopy Matures into the Mid-Infrared by Combining High-Time and High-Frequency ResolutionSince first demonstrated in 2014, the technique of quantum cascade laser (QCL) dual-comb spectroscopy has developed into a beneficial tool for a variety of mid-infrared applications. By steadily...Photonics.com 8/23/2022European Photonics Manufacturing Services Funded by ECThis event is supported by the European initiatives presented and is moderated by EPIC, the European Photonics Industry Consortium. The European Commission is helping companies access the...Photonics.com 6/30/2021Speckle Contrast Optical Spectroscopy Measures Mouse and Human Brain DynamicsRecent experiments have demonstrated the capability of speckle contrast optical spectroscopy (SCOS) to measure dynamics in both mouse and human brains, exploiting speckle statistics. For mouse brain...Photonics.com 10/25/2023Photonics Dictionary TermshalideIn chemistry, a halide refers to a chemical compound containing one or more halogen atoms bonded to another element. The halogens are a group of elements in the periodic table that includes fluorine...Photonics Dictionarytarget angular positionMeasurement estimated from the position of the image's centroid.Photonics Dictionarypolarizing coatingA coating made up of particular birefringent materials having polarizing properties. It may be used, in some cases, to replace Polaroid or polarizing prisms.Photonics Dictionaryspectral centroidAverage wavelength usually determined for light-transmitting devices by taking a weighted average for each wavelength of the spectral energy distribution of incident light, transmittance of the...Photonics DictionaryPhotonics Buyers' Guide CategoriesMarketing Consulting ServicesFiber Optic MicrointerferometersDichroic FiltersA dichroic filter is a filter used to selectively transmit light according to its wavelength and not its plane of vibration.Toroidal LensesCompaniesShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuidePerkins Precision Developments LLCPerkins Precision Developments (PPD) manufactures custom laser optics, precision optical assemblies, and high LDT thin film coatings for R&D, prototype, and OEM applications. PPD's optical...Photonics Buyers' GuideSpectrogon US Inc.Spectrogon manufactures and develops optical filters, thin-film coatings, and holographic diffraction gratings. The company continuously improves production techniques and craftsmanship in order to...Photonics Buyers' Guide