Inbound and Outbound Marketing Defined
Inbound, New Age Marketing involves the promotion of a company through outlets available in the digital world.
Social media (LinkedIn, Twitter, Facebook) Blogs E-newsletters and e-books Internet search engines White papers Video Optimized websites Event sponsoring Pay-per-click advertising This content marketing approach also feeds off word-of-mouth among existing and potential customers, as well as referrals.
“Inbound marketing is all about creating a good reputation. You’re earning your potential customer’s interest, rather than forcing your attention on...Read full article
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Published: September 2016