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Inbound and Outbound Marketing Defined

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JUSTINE MURPHY, SENIOR EDITOR, [email protected]


Inbound, New Age Marketing involves the promotion of a company through outlets available in the digital world. Social media (LinkedIn, Twitter, Facebook) Blogs E-newsletters and e-books Internet search engines White papers Video Optimized websites Event sponsoring Pay-per-click advertising This content marketing approach also feeds off word-of-mouth among existing and potential customers, as well as referrals. “Inbound marketing is all about creating a good reputation. You’re earning your potential customer’s interest, rather than forcing your attention on...Read full article

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