RYAN F. LAURIN, [email protected] The ultimate long-term growth sacrifice — to meet short-term business needs — is to reduce your marketing investment in times of decreased revenue, in order to boost your bottom line. The logic of decreasing your exposure in the times when you need it most causes a vicious cycle that cannot be easily overcome once the initial steps are taken. I’m a fan of analogies and always take the opportunity to draw one out when given the chance, so here it is: How to End a Baseball Franchise How to End a Photonics Business So, how do you keep your...Read full articleRelated content from Photonics MediaArticlesPorotech to Unveil Dynamic Pixel Tuning for Micro-LEDs: Week in Brief: 05/06/22VIGO Photonics opened its first office in the U.S., in St. Petersburg, Fla. The North American headquarters is headed by Scott Riggi and will serve as the primary interface for customers in the U.S.,...Photonics.com 5/6/2022Photonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsFundamentals of Helium Leak DetectionFrom LEDs to medical devices to microelectronics to fiber optics — everything leaks! This 40-minute webinar, presented by Agilent Technologies, will describe the challenges of locating and...Photonics.com 4/17/2018Increasing Efficiency in Robotics and Automation With the Latest Time-of-Flight Camera TechnologyFor applications that demand real-time object detection, such as 3D bin picking, time-of-flight (TOF) technology enhances 3D depth performance and reduces application complexity over traditional 3D...Photonics.com 7/20/2022Machine Vision for IndustryMachine Vision for Industry Speakers include: “Machine Vision:Today’s Trends & Tomorrow’s Challenges to Fulfill the Technical Demands” Greg...Photonics.com 9/26/2013Silicon Photomultipliers, Single Photon Avalanche Diodes, and PMT’s – So what’s the difference anyway and why should I care?The Single Photon Avalanche Diode (SPAD) and the Silicon Photomultiplier (SiPM) are no longer just theory or for lab testing and poster presentations. Today they are being widely designed into some...Photonics.com 5/21/2015Photonics Dictionary TermsdichroscopeA device used to investigate the dichroism of crystals.Photonics Dictionarydichroic mirrorA dichroic mirror, also known as a dichroic beamsplitter or interference filter beamsplitter, is an optical device that selectively reflects or transmits light based on its wavelength. Dichroic...Photonics Dictionaryimage centroidOften referred to as the geometric center of a given image or image plane, the centroid of an image is a fixed point located at the intersection of all of the hyperplanes of symmetry within that...Photonics Dictionaryelectric dichroism spectroscopyThe use of a krypton laser system for the measurement of small molecules aligned by an electric field, by analyzing the absorption of linearly polarized light.Photonics DictionaryPhotonics Buyers' Guide CategoriesCold MirrorsA cold mirror is a mirror whose coating serves to reflect visible radiation while transmitting the infrared.Elliptical, Parabolic and Dichroic Coated Beam ReflectorsDichroic CoatingsA dichroic coating is an optical coating designed to selectively transmit or reflect certain wavelengths of light while simultaneously absorbing or transmitting other wavelengths. Dichroic coatings...Visible CoatingsCompaniesShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuideAndover CorporationWith over 40 years of experience, Andover Corporation is a recognized world leader in the manufacture of high-quality optical coatings and optical filters. We have an extensive line of...Photonics Buyers' GuideOmega Optical LLCOmega Optical has been bringing you the light you need since 1969. Omega specializes in thin-film interference filters in the 190 nm - 10 µm wavelength range. The layers are...Photonics Buyers' Guide