JUSTINE MURPHY, SENIOR EDITOR, [email protected] When it comes to marketing and advertising, a challenging economy could be a great opportunity to start thinking outside the box. More creative, less expensive ideas can stretch the budget, while at the same time presenting compelling advertising and marketing messages. Get Creative! • Use digital and social media • Identify a target audience, and tailor marketing messages to their specific interests and needs. • Do more to engage customers (discount codes, special deals, etc.). • Develop educated strategies for top-notch campaigns. • Look beyond...Read full articleRelated content from Photonics MediaPhotonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsQuanta Image SensorsDemand for high sensitivity and high dynamic range motivates new approaches for image sensors. The quanta image sensor (QIS) concept involves counting individual photons on sensors made of 1...Photonics.com 1/28/2015Rapid and Effective Large-Area Raman Imaging: Raman Microscopy EvolvesThe last 25 years have seen Raman microscopy evolve from a relatively slow spectroscopic imaging technique, which could take days to image a sample, to an accepted rapid and powerful technique. It is...Photonics.com 1/21/2021Industrial Imaging and VisionAdditional Questions & Answers from the webinar are below Speakers: 3-D Vision for Industrial Robot Guidance Clay Flannigan Manager, Robotics and Automation Engineering ...Photonics.com 4/10/2013Self-Assembled Porphyrin Nanoparticles for Biophotonic Imaging and Light-Controlled Drug DeliveryPorphyrins have played numerous historic roles in the diagnosis and treatment of diseases, in particular based on how these molecules interact with light. Some recent approaches that form new...Photonics.com 6/18/2015Photonics Dictionary Termstarget angular positionMeasurement estimated from the position of the image's centroid.Photonics DictionarydichroscopeA device used to investigate the dichroism of crystals.Photonics Dictionaryswept source optical coherence tomographySwept-source optical coherence tomography is an imaging technique used in medical diagnostics, particularly in ophthalmology, to visualize and analyze the internal structures of biological tissues,...Photonics DictionaryhalideIn chemistry, a halide refers to a chemical compound containing one or more halogen atoms bonded to another element. The halogens are a group of elements in the periodic table that includes fluorine...Photonics DictionaryPhotonics Buyers' Guide CategoriesDichroic FiltersA dichroic filter is a filter used to selectively transmit light according to its wavelength and not its plane of vibration.Dichroic CoatingsA dichroic coating is an optical coating designed to selectively transmit or reflect certain wavelengths of light while simultaneously absorbing or transmitting other wavelengths. Dichroic coatings...Microfilm LensesFiber Optic MicrointerferometersCompaniesShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuideSutter Instrument CompanyIn 1977, Dale Flaming, a scientist working at the University of California at San Francisco, was having difficulty reliably producing micropipettes. He developed the first electronically controlled...Photonics Buyers' GuideSpectrogon US Inc.Spectrogon manufactures and develops optical filters, thin-film coatings, and holographic diffraction gratings. The company continuously improves production techniques and craftsmanship in order to...Photonics Buyers' Guide