The Media Kit &ndash; A Valuable Planning Tool

A publisher’s media kit should – in just a few pages – give you a good idea of the company, its resources and its ability to help you meet your marketing goals. It is a publisher’s catalog of products and services, much like your own catalog or sales brochure. When you understand what you will find inside a media kit, you will see how it can be a valuable tool as you plan your marketing program for the coming year. The Photonics Media 2014 Media Planner includes content provided by business-to-business publishers everywhere: title, editorial calendar, audience data, ad rates. Photonics Media 2014 The Photonics Media 2014 advertising planner will be in the mail soon. Whether you want to build your brand, drive traffic to your website, generate leads or expand your multimedia marketing efforts, our Media Planner is a good place to start. So, what will you find inside the new marketing planner from Photonics Media? First and foremost, you will see important information about each of our publications and products. This information includes a description of the publication or product, audience data, the editorial calendar – especially for our magazines – and rates. Descriptions of our publications and products should give you a clear idea of the audience and the mission of each one, as well as an understanding of what it can do for you and how it might work with any of our other products to meet your marketing needs. Facts and figures about our audience come from our own records, from surveys we conduct and, perhaps most importantly, from BPA audits of two of our publications: Photonics Spectra and BioPhotonics. BPA-audited data about our circulation and our audience is information you can trust. (For more information about the BPA audit and statement, see your August P.S. newsletter or read it online at Photonics.com/market ingnewsletter. Next you’ll find editorial calendars for our print publications, including Photonics Spectra, BioPhotonics, EuroPhotonics and Industrial Photonics. These calendars represent the work of our editorial team to identify and curate the research and application breakthroughs happening throughout the industry to ensure that we cover the topics that are important to our readers. • 96% – the number of media users who still read trade magazines to keep up with their industry — American Business Media survey They also represent an opportunity for companies to contribute feature articles about technical advances and applications. If you are interested in submitting an abstract for a proposed technical feature, see the May issue of this newsletter online at Photonics.com/marketingnewsletter. Also see the list of some of our upcoming technical features on Page 3 of this issue. Our editorial calendars also list other scheduled opportunities, including Photonics Showcase, Sneak Preview newsletters and one of our newest lead generation opportunities – Photonics Media’s Expert Briefings editorial webinars. Of course, all the important rate and scheduling information for these opportunities can be found in the Media Planner as well. Also on the editorial calendars, you will find ad closing and material closing deadlines to help you with your planning and scheduling, as well as a list of industry trade shows and conferences at which issues of the publications will be distributed to attendees. Our advertising rates are arranged in easy-to-read charts that clearly show the rates and frequency discounts for each ad size that we offer. Ad rates can be found on the specific publication or product page. Watch for your Photonics Media 2014 Media Planner in the mail soon and online at Photonics.com. And plan a conversation with your Photonics Media regional manager. He or she will be happy to explain any of the information found in our media planner and will help you put together a plan for 2014 that meets your marketing goals.

The Media Kit – A Valuable Planning Tool

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