Business to business (B2B) and business to consumer (B2C) companies are relying more and more on social media to meet marketing goals. With more than two billion people active on social media worldwide, it has become a crucial tool.
For B2B companies, which sell products and services to other businesses, such as in manufacturing, social media marketing is about lead generation. Social media outlets provide a way to target specific customers — individuals and entire organizations. This is key, as the purchasing process within B2B companies typically involves multiple...Read full article
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