Thermo Fisher Scientific Inc. has launched its “Reading Room” Web site, which is devoted to all aspects of microplate reading. The interactive tool is designed to assist customers in selecting the appropriate reader for their applications. They are invited to indicate which features they require in a reader and are then shown the relevant products. Another tool enables them to compare the technical and application specifications of up to six readers at once. The Application Zone provides a directory of downloadable application notes listed by product and technology. The Reference Section includes “Readers in Action” stories from those who have used the readers for various applications.