Kodak Reveals 3-D Technology
ROCHESTER, N.Y., Sept. 24, 2010 — Eastman Kodak Co. announced that it has developed laser projection technology that delivers both 2-D and bright 3-D images within today’s stringent technical standards for digital motion picture presentation. The company is currently demonstrating a prototype projector to key industry leaders.
“So far, reaction has been tremendous,” said Les Moore, Kodak’s chief operating officer for digital cinema. “In addition to producing a wide range of colors, the Kodak laser projection technology offers wide dynamic range, deep blacks and a bright 3-D image display. I think people see this technology as a potential game-changer for digital projection.”
According to Moore, the technology is a key ingredient for potential improvements in digital cinema picture quality for future moviegoers. It offers the potential for a reduction in total cost of ownership through a cost-conscious design, combined with the efficiencies gained through using laser illumination systems, including lower energy consumption and the anticipated long lifetime of lasers.
Kodak is currently in discussions with prospective licensing partners to commercialize a projector product using the laser projection technology.
Industry participants have been invited to a series of demonstrations of the projector at the company’s in-house theater, Theater on the Ridge, located in Rochester.
“Kodak continues to be a leader in the entertainment industry,” said Kim Snyder, president of entertainment imaging for Kodak. “We’re driving revolutionary improvements in digital cinema projection technology that can significantly improve the theatrical experience for the moviegoer – especially in 3D – the range of available tones and colors for the creative community, and the cost of ownership for the exhibitor.”
For more information, visit: www.kodak.com/go/laserprojection
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