BiOptix Diagnostics Corp.
To promote its expansion into the surface plasmon resonance marketplace, the privately held BiOptix Diagnostics Corp. of Boulder, Colo., has unveiled its new corporate brand identity and tagline: “Kinetics with Confidence.” The brand is designed to reflect the company’s mission of transforming how scientists perform label-free kinetic analysis on proteins, nucleic acids and small molecules. “BiOptix is rapidly expanding, and we needed a brand and corporate identity that reflects the aspirations of the company as well as communicates our value proposition to our core customer base,” said Ken Wilczek, vice president of sales and marketing. The company develops analytical biosensor instrumentation.
- The technology of generating and harnessing light and other forms of radiant energy whose quantum unit is the photon. The science includes light emission, transmission, deflection, amplification and detection by optical components and instruments, lasers and other light sources, fiber optics, electro-optical instrumentation, related hardware and electronics, and sophisticated systems. The range of applications of photonics extends from energy generation to detection to communications and...
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