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New CEO to Take Reins at Leupold Optics

BEAVERTON, Ore., Feb. 26, 2014 — Leupold & Stevens Inc. has appointed Bruce Pettet as its new president and CEO, effective in March.

Pettet is currently CEO of Collective International of Denver, Colo. He previously held a similar role at Brooks Sports Inc. in Bothell, Wash., and is a former board chairman for Famous Brands International. He was named to the Marketing 100 list by Advertising Age magazine, and an Industry Pacesetter by Sporting Goods Business.

“[Pettet’s] vision and experience will be invaluable,” said Jim Clark, chairman of Leupold & Stevens’ board of directors.

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